The matte finish ensures long-lasting wear... as long as you don't eat anything haha. Just maintain your lip care routine and it should last comfortably until the evening. And the color payoff, wow! I can see why Western ladies love these matte lip products. The unique shades (those with lower chroma or neon-like primary colors) are hard to achieve full opacity without a matte texture. This is truly an impressive color payoff. It's a clear plum or bright red bean paste color? Plum? Anyway, among the Eternally Liquid Lip set, this is considered one of the "wearable" shades in Korea haha. But it's still not a simple color. It's not overly white-based or fluorescent, but the color payoff is so bold and artificial-looking, not quite like your natural lip color. Yet, it has a subtle uniqueness and prettiness to it. My friend who's around NC23 skin tone wears this color really well.

The matte finish is extremely drying and clingy, it clings to the lips in a wrinkly way haha. Simply wiping it off with a tissue is absolutely impossible. You'll have to use a cleansing product or something without water to wipe it off, but that might end up irritating your lips too. It's just that matte and adheres so strongly. And as you can see, the ingredients are quite poor. As expected, haha, of course. Being this matte with such poor ingredients means you really need to focus on proper cleansing and moisturizing. It's "wearable" in the sense that you can wear it out, but not necessarily "comfortable to wear." It's also very bold. It may look okay with a small mirror, but when you look in a bigger mirror, you realize the color is way too much for your modest features. It's better to mix it with a caramel lip color or use it as a gradient to make it less overwhelming.