This is a deep red lipstick with a subtle bluish undertone and a plum-like richness. The pigmentation, application, and longevity are all great. The satin formula glides on smoothly and evenly, and as long as you don't make a mess while eating, the wear time is quite decent. It has a slightly matte finish initially, but with additional applications, it can build up a glossier look, allowing you to create different effects based on the number of layers applied.

I was expecting a deep, cool-toned red, but while it is indeed deep and cool, there is also a certain murkiness to it that some may not like. The downside is that there is some inevitable transfer, and the fragrance, while not overpowering, has a bubblegum-like sweetness that can be a bit off-putting. Once applied, it leaves a somewhat unpleasant chewed gum-like sensation. Considering the price, there are many other great lip products out there, so it's hard to find a compelling reason to purchase this one, as it's not bad, but not particularly outstanding either.