This color is great for those with cooler skin tones. It's a perfect plum shade. However, for my cooler, deeper skin tone, this color doesn't really work well for me - I've barely used it. On its own, it's fine, but it's in an awkward position... It doesn't have that fluorescent look. As a pop of color, it feels a bit flat, so I tend to gravitate more towards a pinker, redder tone. And if I were to wear this as an everyday shade, I'd actually prefer a more natural, nude or lighter tone instead.

The Lilly by Red tint has a very intense pigmentation. Even after swatching on my wrist and trying to remove it with a makeup remover, it just won't come off. (The same goes for +Pia and Too Cool For School products as well, which also have very intense pigmentation.)

I am a 'Deep' cool-toned person for winter. I think it will suit the Deep Cool-Toned group well! It's a bit less purple and a bit deeper than expected. The glossy finish is perfect for adding a focal point to the lips. When applied in the winter, it covers lip flakiness well. I've almost used up a whole tube, and I'm definitely planning to repurchase if I run out of the tint later.

The staying power seems weaker than expected? And it seems to be leaking a bit from the container. I really hope you all make sure to close it tightly when you carry it around.